UnboundID Blog program
In concert with TPGR LLC, designed and produced a blog interview program, interviewing thought leaders across marketing and IT disciplines on varied topics related to the identity management space. Overall blog traffic grew 300% between 2014 when program initiated and 2016, at end of engagement with company’s acquisition.
“We have greatly appreciated all of the work you put into our guest interview program. You were able to secure some exceptional names that helped elevate our brand presence.”—Keri LeBlanc, Marketing Manager, Unbound ID/Ping Identity
BlueConic PR program
As PR counsel for this marketing software startup, helped secure press interviews and coverage including bylines at several prominent marketing sites including MarketingProfs, DirectMarketingNews and CRM Magazine, over just a few months.
QASymphony bylines (interviewed and wrote, TGPR placed)
Worked with Senior VP of Products at this software testing provider to secure regular bylines with top IT sites including Venture Beat, CIO.com, DevOps.com and SDTimes.
As a marketing manager at the Redmond campus, helped transition an old customer newsletter program based out of Fargo, ND, to a broader program and new web site, reaching 150,000 senior managers and executives across the United States with journalistic content on Microsoft technologies for the SMB audience. Later, helped launch Momentum, a print magazine targeting the same audience which ran for two years.